The world’s largest video hosting and sharing platform has become a 24/7 mass media phenomenon. The question is, are you using it?
Right from the multibillion dollar enterprises to the news channels, small startups to movie studios, everyone is capitalizing on YouTube marketing and it is only fitting that every company tries to get the best out of it.
YouTube marketing has already made artists, known and popular only in their home country, become global celebrities, or to be known globally at the least. PSY or Park Jae-Sang ala Gangnam Style is a recent example of that. Even in the lesser known spectrums that are not widely reported, YouTube marketing plays a phenomenal role. In December 2012, New York Jets discovered a gem of a kicker in Norwegian Havard Rugland, after the talent spotters of the NFL team watched the 27-year-old’s video on YouTube. There are thousands of other and similar instances that make YouTube marketing unavoidably imperative for any company in the world today.
YouTube marketing is not a one off exercise and thus is not a very simple affair either. There are many facets to it and here are just a few tips that should help you to capitalize on the world’s largest video hosting and sharing phenomenon.
YouTube marketing made easy
Tip #1: Create A Compelling Video
Producing a video that has good content, is unique or unexpected and humorous or enticing is quintessential to YouTube marketing. If a video doesn’t captivate a viewer then YouTube marketing would falter at all stages.
Tip #2: SEO Your Video
Optimizing a video using the right keywords in titles, adding transcripts of the actual video (or a shorted transcript for long videos) and including catchphrases in the descriptions are necessary.
Tip #3: Brand Your Channel Using Graphics And Your Logo
A video should also be a branding tool. It shouldn’t make a one pronged attempt to interest a viewer but have logos and graphics that people associate with the brand or company.
The screenshot below of a Youtube channel that teaches film making is the perfect example of branding your channel.
Tip #4: Use Annotations To Get More Views
Calls to actions, links of other videos on a certain video, teasers to other videos or links of the parent website are annotations that must be used to create a web of related content.
Below is a perfect example of including teaser videos at the end of a video. This allows you to compound your views on each video you release, by encouraging viewers to watch your other videos…
Tip #5: JV With Other YouTube Channels
Launching a YouTube channel is imperative and so is partnering with other YouTube channels. Sharing other relevant content that viewers may like, increases social presence and other channels would return the favor as well.
This creates a network for viewers with similar interests to stay hooked to, thus facilitating the accomplishment of your objectives.
Launch your own branded YouTube Channel
In a nutshell, a company needs to have a dominating presence on YouTube, create and post interesting videos, get more viewers to see them, to like them and to comment on them, all the while gearing closer to the sales or marketing objectives.
Using the simple tips above will get you a lot more clicks and YouTube subscribers, than posting random videos.