As part of my Bloggers Creed and Mini Membership Site program I get to review a lot of sites (when members use my “Round-Table” service). And as I’ve reviewed sites I’ve realized there are 3 critical problems people run into. If any one of these 3 problems isn’t fixed, then there’s almost no chance of generating income from the site.
The 3 critical problems are:
1. The site itself and the content on the site aren’t credible (spelling mistakes, not well written, etc).
2. There is almost no traffic to the site (you can have the greatest product, sales copy, and site, but no traffic = no sales)
3. The product needs improvement (although this is usually the least problematic of the 3)
The good news is, if you struggle in any one of those areas, there is a solution and you don’t have to rely on yourself to fix it. However you have to be prepared to accept and use the skills of someone who’s better than you.
You basically have two options: One, you can take the time and money to learn how to do it better yourself, or two you can hire someone who already has the skills (no, this isn’t a pitch to hire me – I’m not doing consultation work) and who is already a lot better than you, and pay them to do it for you. But that will cost a lot of money right?…
Here’s the secret: It doesn’t have to cost a lot of money to hire someone with the right skills to do the job for you. In fact, not hiring can cost you. For example, if you don’t have a quality cover for a book, then that will cost you in lost sales. Find people who can do certain jobs better than you. Originally I had problems with this, because I found it hard to let go. I wanted it to be all me! This kind of thinking can limit your business. After all, even if you are the expert in every field, you can only do so much.
If you read my last blog post you’ll see how we had a new Kindle book written for us, in a very short amount of time and for under $80 (including the cover design). That’s a new asset that I now own and control. That new asset is already earning cash flow each week (although it’s small income as yet, it’s passive income).
My latest project is to start outsourcing traffic to our site. I’ve started to hire people who can do a better job than me at bringing people to our sites. And so far it’s working. That takes a lot of pressure off me and allows me to focus on other creative projects and digital asset creation. More on this in next weeks blog post!
You don’t have to be successful on your own
In a recent interview with Richard Branson, he was asked what he would do if he had to start again from scratch, without any of his money or contacts. He responded by saying that he would hire people who were smarter than him and then give them his vision.
You can do the same!
On a much smaller scale I do the same thing. When I hire people from various outsourcing sites, I give them my vision and let them use their skills to bring it to life. At first I thought it wouldn’t feel like my product – but the opposite is true. It still feels like mine, even though I didn’t actually create it. The reason for this is because it’s my vision. For example, there’s no way I can create a Kindle cover as good as the designers I hired for the job. But I do give them the vision of what I want, and what I’m looking for.
If you’re struggling in any of those three big problem areas then it’s time to put together your team and have you team take you to where you want to go. And even if you’re not struggling, you’ll still want to assemble a team so that your business can become scalable and not rely solely on you.
The bottom line is a good team member can do a job better than you, if that’s their specialty. Give them your vision and get out of their way.
How do you find a good team members?
You need to start hiring and firing. I look at it as an investment. Start small and keep it controlled. Hire people for small jobs on Fiverr and Elance. Test them out. Get used to sharing your vision with other team members.
For example, as I mentioned I hired a designer to create my Kindle book cover - I also hired team members to write the contents of the book. I was paying for that digital asset to be made for me.
I’ve already moved onto the next project. But I wouldn’t have the time to do all of that on my own. And sometimes I don’t have the skills to do it as good as I want it to be. And when I say I’ve moved onto the next project, I’ve actually moved my team on to the next project.
It’s now my team of professionals who are creating digital assets that I own and control. And that’s an exciting thing.
Outsourcing the content and the design and even the sales copy isn’t that hard to do. Outsourcing traffic is bit harder, but I’ll cover this in next weeks blog post. Stay tuned.
Stop relying on all of your own skills (it took me a long time to learn this) and start becoming a project manager. Build systems, hire a team that’s better then you – and keep creating digital assets. It will pay off!