Yesterday I was reading on a lifestyle design forum about creating a muse to support the lifestyle you desire – and one of the commenters asked about getting traffic to the site he had set up, to replace his income. People started responding to him, but one of his fellow commenters gave him a reality check and made this statement…
…. “getting traffic is a muse killer for the majority of people.”
Unfortunately this is completely true. No traffic is the great muse killer!
Getting consistent traffic can be really hard. If you don’t have enough people coming to your site, there’s no way you can replace your income by selling your digital asset, even if it’s a good converter.
So what’s the solution and how do you solve the traffic problem?
The traffic solution
We’ve been earning a living from our digital assets for the past 11 years, and I want to share with you what really works when it comes to getting what I call “Money Traffic.” That is traffic that actually generates sales and income for you.
Here’s what works and what doesn’t…
Traffic that doesn’t work (in my experience)
Paid Blog reviews: A lot of blogs provide a service where you can pay them to review your product on their blog (there are services which list blogs that do this such as reviewme.com). Although a paid review can increase the backlinks to your site and bring some traffic, it’s usually not worth the cost involved. Because the paid reviews aren’t mailed out to the bloggers list and only displayed on their blog, you’ll be lucky to get a couple of hundred clicks through to your site (even when it’s very high traffic blogs doing the review) – I know, because I’ve tested it. I’ve also lost money testing it. Also the readers know it’s a paid review and are less likely to take action on it.
Facebook ads: Facebook ads are low cost, but unfortunately the clicks are low quality. I’ve spent over $2,000 testing them and lost most of that investment. I’m sure for some niche markets it works, but I’ve found the clicks just don’t convert.
Banner ads: I’ve found the results similar to Facebook ads. They can bring in the clicks, but don’t convert very well. I’ve tested them on Google’s display network (in a couple of different niche markets, including non-Internet Marketing), and on other blogs.
Traffic that kinda works – hit and miss
Guest posts: Guest posting does work, but it’s very time consuming. I’ve also found that a lot of the time, not that many people click through from the guest post to your site. However, it still does generate some sales, backlinks and of course traffic. If you’ve got the time to consistently do guest posts, then this can be effective.
Solo mailings: Solo mailings are where you pay a list owner to email your offer (swipe email) out to their list. I’ve found this to be a lot more effective than paid blog reviews and cost a lot less. The reason it’s more effective is because the reader can’t get all the information from the email (unlike a blog post). They have to click on the email (which takes them to your site) to get the full story. You also only pay for actual clicks to your site. I’ve made money and lost money with solo mailings. So it’s a bit hit and miss. You have to test small and slowly scale up. You have to be careful with brokers as some of them can send fake clicks or use low quality traffic from traffic exchange networks. Make sure to track the clicks from them, and also email and question them first to see if they are good at responding to questions.
Traffic that Works!
So what works for me? What’s my “Money Traffic” – the traffic that allows me to earn a full-time income online? This is it…
Joint Ventures/Mailing Swaps: This is similar to purchasing solo mailings with list owners, but instead of paying them with money you offer to mail to your list in return. If you haven’t built a list yet, then you’ll need to use the other methods (like solo mailings and the methods below) to build a list first. The reason this works so well is because you can find a site in your niche, look at their product and their traffic and determine if it’s a good match. If it’s a good match, you can send an invitation to the site owner and work a swap. It takes some work. We send out invitations daily. When you land some swaps it can dramatically boost your sales.
Google Adwords: I’ve generated hundreds of thousands of dollars worth of sales from Adwords and it continues to bring me in sales. However, you do have to test and play around with keyword bidding and keywords, to get the right combination. The problem with Adwords is trying to scale up. It can reach a point where it stops making money. However, most of the time the clicks are quality clicks from Google (I’ve found Google Search clicks to be the best. Their Display Network clicks tend to be very low quality and hard to convert).
Blogging & Youtube: I’ve put these two in the same category because it’s about producing content. Adding new blog posts to your blog and new videos to Youtube provides slow, but consistant traffic. The traffic from these sources is also very high quality. The reader has read your post or watched your Youtube video and wants to know more. They are most likely a fan in the making – or maybe already an instant fan. The traffic isn’t always a tsunami of visitors, but it is constant.
Amazon: Similar to blogging and Youtube videos, selling on Amazon can lead a lot of paying customers back to your site. Our books have always brought new customers to our membership sites and blogs. Of course the best option for this are Kindle books, but you can also do with with physical products (we’re actually testing this right now).
eBay: Generally eBay won’t bring in massive amounts of sales each day, but it can bring you daily sales. Not only that, but you’re also making a profit by collecting an email address of a new customer. As you know, we’re all about digital assets, but in this case you’ll need to convert your digital asset (membership site, ebook, software, etc.) into a physical product. To do this simply put it on a CD or DVD. Then Voila! You are now free to sell it on eBay…
There you have it! That’s my list and that’s what generates my income from traffic.
Ultimately the best solution for you is to go where there is a crowd of people who want your product. Go where your market hangs out or accesses information – email newsletters, ebay, Amazon, blogs.
All the traffic you need can be found on those traffic channels.
It’s time to ask yourself, how many of these traffic channels am I currently using? I’m using all of them. And that’s how I get enough traffic to do this thing online full-time!