Over half a billion people currently use Twitter, and hundreds of thousands more join each day, collectively making over fifty million tweets. These users come from all walks of life, from people you see every day in the street to former Pope Benedict XVI.
Why High-Profile People Use Twitter
You may have heard in the news recently that “Scrubs” actor listed a movie project on his Twitter account (and Facebook) and raised over 2.3 million dollars in a few days – and it’s increasing daily. It just goes to show how powerful this micro blogging platform has become.
Now you might be thinking, well he’s an actor on a well known TV show, so I won’t raise that kind of money or sell products. And you might not generate that kind of money, but it’s becoming more and more common for unknown people to use the power of Twitter to generate sales and raise crowd funding than ever before. But you have to do it the right way. And celebrities (even micro celebrities: those recognized in their specific niche market) know how to do it.
The key thing they have mastered is to feed their followers quality content, so they remain fans. In other words, your followers have to be fans or converted into fans. This is the case for celebrities and for companies marketing a product.
Below are the strategies to get more followers and turn followers into fans. You’ll also learn how to promote your tweets. Promoting a tweet means it will show up on the Twitter feeds of people who aren’t following them, gaining your more followers and fans.
How to Market Your Business on Twitter
The great thing about Twitter is that it can have a ripple effect. If you have a personal Twitter account, you can tweet your followers about your business, but it may not get much farther than that. On the other hand, if you use your personal Twitter account to promote your business’s Twitter account, using memorable hashtags (I’ll get to those in a moment), your followers might spread the word. They might follow your business’s account, and they might even use your hashtag in their tweets, alerting their followers to your business. Their followers may do the same, and just like that, you’ve started a ripple effect on Twitter.
If that method doesn’t work, you can promote your tweets so other people will see them. This might gain you followers from well outside your own social circle, and your business might be noticed from across the country or even across the world.
Your promoted tweets ought to use a hashtag as well. Hashtags are brief, memorable phrases following a pound sign. An author might use a hashtag like #TitleOfNovel, but you can also use hashtags to highlight special offers, like #TwoDaySale or #TwoForOne. The best part about using hashtags is that Twitter users can click on them and see every tweet that’s used that hashtag.
A final way to market your business on Twitter is to get someone interested who has a high number of followers. You could ask them to retweet about your business, and their followers might take interest. If this person is interested in your business, they may even promote it on their own, which would provide a more personal feel than if they were to simply retweet what you had said.
Deliver the right content to your followers
Twitter is in the news and entertainment business – depending on your market. You need to keep this in mind when you’re writing your content to get more followers and turn current followers into fans.
Here are some tips to get your started.
1. Provide newsworthy content
2. Entertain people, by letting them on the inside. What are you up to that’s interesting.
3. Follow other people that interest you and keep you engaged and see what kind of tweets they send out. What kind of tweets get people excited the most.
Twitter’s Expanding Influence is a Help to Business Owners
Twitter is a way to connect to people from all over the world, and can be incredibly useful to business owners. While each tweet is only 140 characters, this brevity forces you to be creative and concise. Celebrities and companies alike use Twitter to market their goods, and anyone can use the same tactics. By promoting tweets and creating memorable hashtags, you can reach out to people and find new customers.